The 42 Best Black-Owned Hair Products That Should Be On Your Radar (2024)

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Published Jan 30, 2024

Having clean and healthy hair is an essential part of self care, and an overall necessary component of a grooming routine. The perfect compliment to your skin being in tip top shape by way of the face washes, moisturizers, face creams, and serums you're using, is to have your hair looking easily as healthy. While we all have our tried and true products that we use on a daily basis, it’s always good (and sometimes necessary) to switch up your hair care routine, as hair maintenance can change over the years due to factors such as aging, medical conditions, allergies and more. That may mean what worked for you ten years ago, may not work for you now as a result of those factors. Making the decision to spend your money at a Black-owned business is great way that you can provide support as a consumer. With February being Black History Month, we've put together a guide to the black-owned hair products (by way of their respective brands) you can purchase to not just support these brands this month, but year round.

Whether it's the classic Kinky-Curly Knot Today Conditioner, ($18.50), the heavily raved upon Daily Hair Hydrator Creme from Frederick Benjamin ($12, $9.93), or the beloved Alaffia EveryDay Coconut Shampoo ($17.02), these are some great options to test and add to your daily/weekly routines.

RELATED: 31 Black-Owned Skincare Brands To Keep an Eye On

• Our Favorite Product: Knot Today Conditioner, $18.50
• Full Product Range: Lotions, cleansers, foams, custards, creams, pomades, detangling products, oils, shampoos, conditioners

Developed by Shelley Davis, Kinky-Curly Knot Today is a leave-in conditioner and detangler, known to be one of the best in the business. Debuting in 2003, the conditioner/detangler was created to add moisture to natural hair, while providing a botanical extract designed to remove knots and tangles. The conditioner can be found at various stores online as well as in your local beauty supply shops and places like Walmart, typically running for about $15 or $20. The conditioner can be accompanied with the Kinky-Curly Come Clean Shampoo ($13.98).

• Our Favorite Product: Daily Hair Hydrator Creme, $9.93
• Full Product Range: Dry scalp and hair regimen, 360 wave bundle, razor bump solution, additional shaving products

Created by founder Michael James, and inspired by his late grandfather, James created Frederick Benjamin as a way to prevent men from losing a large amount of hair while grooming. The brand includes everything from styling gels to shaving products, and has nourishing ingredients that in turn provides healthy hair and scalp treatments. Popular products include the Sleek Water Styling Pomade ($13.94) and the Frederick Benjamin Shampoo With Natural Oils ($9.94), which helps giving men that healthy, fresh, look.

• Our Favorite Products: Everyday Coconut Shampoo, $17
• Full Product Range: Bath, body, hair, face, babies and kids, shampoos, body washes, lotions, creams

Founded in 2003 by Olowo-n'djo Tchala, Alaffia was created as a way to maintain powerful curls. The Curl Enhancing Shampoo ($17.47, $15.10) contains botanical extracts as well, and is designed to cleanse both the hair and scalp without removing the natural hair follicles. What's more, all Alaffia products are cruelty-free, making them even more a brand to invest your time and money in.

• Our Favorite Products - Advanced Therapy Shampoo and Conditioner, $39.99
• Full Product Range: Hair care, skin care, bath, body, aromatherapy, thinning hair solutions

An Amazon best seller, the Pura D’or Shampoo was created by the Pura D’or group ten years ago as a way to provide a solution for thinning hair. The shampoo is an herbal blend consisting of Argan Oil, and 16 other natural ingredients. In addition to reducing hair thinning, the shampoo also helps to naturally add body to the hair, giving it a fuller, healthier, appearance. Should you happen to suffer from an issue like dry scalp, Pura D’or also has options like their Scalp Therapy Shampoo & Healing Conditioner Set ($29.99) worth checking out as well.

• Our Favorite Product: The PATTERN Blow Dryer, $189
• Full Product Range: Heat styling, shampoos, conditioners, masks, oils, serums, styling creams and gels, tools and brushes, accessories

You may be familiar with Tracy Ellis Ross’s acting work, however, the entertainer has expanded her brand with Pattern. The daughter of Diana Ross, who is also known for her voluminous curls, has tons of products including the serum as a part of her Pattern Beauty brand. Pattern's products contains oils such as Olive Oil and Lavender Oil, and is designed to keep the hair healthy while reducing breakage and itchiness. The Jojoba Hair Serum ($28) can be purchased online and alongside other retail locations.

• Our Favorite Product: Silk Buttercream Hair Growth Oil, $12, $10.80
• Full Product Range: Hair, lifestyle goods, natural cosmetics, skin care

Founded by Donna Jenay, Nancy’s Kitchen Hair Products is a brand inspired by the days where hair products were made in the kitchen. With Jenay’s grandmother being a huge influence in her journey, the entrepreneur set out to create a wide range of products to service both men and women.

• Our Favorite Product: Pre-Shampoo Treatment, $9.98, $9.04
• Full Product Range: Conditioners, hair masques, moisturizers, oils, scalp treatments, shampoos, stylers, accessories, skin care

Mielle is an automatic when it comes to Black Hair, as just about anyone we know has at least one item from the brand. It’s always wise to put some type of product in your hair before shampooing, and the Mielle Pre-Shampoo Treatment is the perfect product for an optimal hair wash. Created by Monique Rodriguez, the Pre-Shampoo prepares the hair for washing and conditioning by softening and detangling.

• Our Favorite Product: Deep Conditioning Hair Mask, $15
• Full Product Range: Treatments, masks, styling, tools, accessories, travel

This unisex product is great for both men and women suffering from build up and oily hair. Founded by entrepreneur Nancy Twine, the company offers many products including the Briogeo Deep Conditioning mask is a hair mask and deep treatment that provides long term care from frequent oil build ups. The product is Vegan, providing essential elements to hair follicles.

• Our Favorite Product: Acai Berry Beard & Face Cleanser, $28.99
• Full Product Range: Skin care, shave care, beard care, body care

Founded by Darnell Henderson in 2004 after a stint with the U.S. Navy, Henderson launched H.I.M-istry, a one-stop-shop, where men can find all things related to hair and skincare. Recognizing the importance of men having their own grooming products as opposed to unisex ones, Henderson built his company with the sole purpose of creating products just for men. As far as hair care goes, H.I.M-istry offers the Acai Berry Beard & Face Cleanser, to prevent skin irritation and ingrown hairs from shaving, amongst other helpful products like Black Tea & Sage Walnut Face Scrub ($22.99) to help with healthy beard hair and skin.

• Our Favorite Product: Murrays Pomade, $15.79, $15.03
• Full Product Range: Barbershop, Black Magic, Caffeine, CocoSoft, Murray's Pro Results, Murray's With Beeswax, Murrays Originals, Murrays Specialty Pomades

Developed in 1926 by C.D. Murray, Murrays Pomade is one of the oldest and most effective/affordable men’s hair products to date. The concept behind the Pomade was simple, Murray wanted to create a great men’s hair care product for an “honest price.” The Pomade is good for styling hair and holding it in place all day.

• Our Favorite Product: Pink Lotion, $18.47
• Full Product Range: Cleansers, conditioners, oils, curl/wave activators, oils, hairdressings, styling, natural hair care, relaxers, texturizers, shine enhancers, hand sanitizers

Another “O.G.” hair product, Luster’s Pink has been around since 1957. Created by Fred Luster Sr., the brand is most known for thePink Lotion, an oil moisturizer that protects and revives hair. The product contains Vitamin E and Provitamin B5, and is suitable for all hair types. The Pink Lotion can be found on Target, as well as a slew of other websites, with the price ranging from about $5 to $10.

• Our Favorite Product: Head Wrap, $65
• Full Product Range: Heat wrap, heatless curler, hair ties, hair care bundles, makeup bag

Part of hair protection means having something at night to cover your hair while sleeping. It’s highly recommended for both women and men to wear satin hair covers (and have satin pillow sheets) as other materials can cause hair breakage. The Silke London Head Wrap was designed by Maria Sotiriou after years of being unable to find a suitable product for holding and protecting her hair both at night, and during the day. The wraps come in a wide assortment of colors, and can be purchased on the official Silke London website.

• Our Favorite Products: Durag Collection
• Full Product Range: Accessories, apparel, bags, collaborations, shoes

As we just mentioned, men need night hair protection as well, so here comes Telfar to save us again with their luxury durag line. In addition to hair protection, the release of the durags were also a statement to the negative stereotype associated with them.Asatin product, the Telfar Durags protects the hair at night, and can be worn in the day as well.

The Telfar brand was established in 2005 by Telfar Clemens, and has become known for their fashion line (specifically their hand bags), but as you can see, their coming for our hair as well.

• Our Favorite Product: The Ultimate Protective Style Kit, $19.99
• Full Product Range: Curly Hair Collection, Scalp Care Collection, Under Hair Collection

Developed by Dr. Camille H-Verovic, as a hair care system for protecting hair underneath protective hairstyles (wig, extensions, etc.), Girl + Hair is an effective hair treatment that moisturizes hair, while also growing it underneath those protective styles. Popular hair products include the Deep Conditioning Hair Mask Pouch ($29.99), and the Scalp & Hair Strengthening Oil ($19.99), and more that you should definitely check out.

• Our Favorite Product: Hot Commodity Heat Protectant, $23.40
• Full Product Range: TPH Hair, TPH Body

Created by actress Taraji P. Henson, her TPH hair care line, the Hot Commodity Heat Protectant is an important staple for consumers to have. Using heat on your hair (through curling irons, hot combs, etc.) can be damaging, and the heat protectant provides anti-breakage protection. There's plenty more where that came from as Henson really took her time with this line. Make sure to browse through their full product offering.

• Our Favorite Product: Bless Up Your Locs Oil, $14.99
• Full Product Range: Cleanse, style, bundles

Created by Jessica Pritchett for dreadlock maintenance, one of our favorite products from Ooli Beauty is the Bless Up Your Locs oil, which is a nourishing oil to clean and prevent build up for those with locs. Right now the oil is temporarily out of stock, but restocks happen frequently on the site. Be sure to give their full catalog a browse.

• Our Favorite Product: Peppermint Cream Shampoo, $25
• Full Product Range: Vapor Infusion Iron, Good for Dry Hair, Bye to Frizz, Defined Curls, Damage and Breakage, All concerns

Known for styling celebrities along the likes of Beyonce,it was only right that Kim Kimble release her own hair care lineas many people were curious as to how she had her clients hair looking so great all the time. The line has a variety of products varying fromthe Curl Defining Conditioner ($32) to the Curl Cream ($25) and is reasonably priced considering Kimble is a celebrity stylist. The prices range from $20 to $35 (for just the hair products), and can be purchased on Kim Kimble’s website.

• Our Favorite Product: SheaMoisturizer Gel Soufflé, $14.49
• Full Product Range: Hair, body and skin care, baby and kids, men, collections

Created by Sofi Tucker in 1912 as a way to support her family after being widowed, Shea Moisture hair products have been around for over a century. While the company has many popular products, one of the most known is the Shea Moisturizer Gel Soufflé. The moisturizer contains Agave Nectar and Flaxseed Oil, serving best for thick and curly hair types.

• Our Favorite Product: The Alpha Soft As Can Be Revitalize & Refresh 3-in-1, $19.93
• Full Product Range: Hair care, body, accessories, vitamins

Developed by Courtney Adeleye in her kitchen, The Mane Choice has been a huge player in the hair industry since 2013. While the company is known for their diversity in products for different hair types, The Mane Choice is also among the best for children. It’s gentle ingredients make it suitable for kids in all stages, and keeps their hair moisturized.

• Our Favorite Product: Almond Marshmallow Split End Repair Masque, $8.97
• Full Product Range: Hair concern, stylers, cleansers, shampoos, conditioners, gels/serums, hair oils, treatments

Considering that this company was created by founder Jasmine Lawrence when she was just 13 years old, EDEN BodyWorks also has a pretty good grasp of products for kids with their EDEN Kids collection consisting of the Shea Berry Detangling Shampoo ($9) and other products for adults including a range of skin care options as well. Give them a browse!

• Our Favorite Product: Quench Ultra Rich Conditioner, $26
• Full Product Range: Kinky, curly, wavy, straight

Founded by Anthony Dicky in 2007, Hair Rules is a unisex hair care line designed for all hair types. The products cover every hair texture from straight to curly, and is designed to make your hair look and feel healthier. One of our favorite products is the Quench Ultra Rich Conditioner, which leaves your hair feeling amazing.

• Our Favorite Product: Daily Hair Styler, $11.95
• Full Product Range: Shave, hair, body, skin, beard

For the guys, Bevel as founded by Tristian Walker in 2013. Bevel is a men’s grooming company that has a line specifically dedicated to men’s hair care. The company has an assortment of products dedicated to men's hair that will keep your hair clean, healthy, and fresh at all times.

• Our Favorite Product: Rapid Wave Pomade, $25
• Full Product Range: Brushes, durags, waves, comb bundles, growth bundles, women

With ingredients consisting of beeswax, coconut oil and essential oils, the Rapid Wave Pomade is a part of the Nu Wave hair collection. Founded by Shamon Clay in 2014, the line was created to help men with their hair care. The Pomade is used to style hair, while reducing frizz and dandruff. The gel (along with the rest of the hair products) can be found on the via their website.

• Our Favorite Product: Blow Dry Cream, $10.99
• Full Product Range: Curly hair, coily hair, wavy hair, protective styles

Flawless by Gabrielle Unionaims to provide product knowledge and style education to everyone with its versatile collection of oils, cleansers, and conditioners for every hair type. Co-founded byGabrielle UnionandLarry Sims, Flawless aims to help individuals find their custom routine to hydrate, define, repair, and protect.

• Product Spotlight: The Styling Glaze ($8.99)
• The Flawless Styling Glaze adds a firm, touchable hold for sleek updos, smooth ponytails, and defined edges. Also works great for braiding and twisting. Infused with Bacuri Butter, Rice Oil Complex, Pequi Oil, and Lilac Leaf Extract to add shine & definition to natural or relaxed hair.

• Our Favorite Product: Jamaican Black Castor Oil, $13.65
• Full Product Range: Oils, hair foods, detanglers, leave-ins, conditioners and treatments, shampoos, styling

Founded in 1992 by Lois Hines, the Jamaican Black Castor Oil is a scalp cleanser that also helps grow hair. The oil is hand processed from organic Jamaican castor beans, and has been a dominant force in the hair industry for almost 30 years. The Castor Oil is also a multi-purpose product that works on beards, skin, nails, eyelashes, and eyebrows.

• Our Favorite Product: Strengthening & Curl Perfecting Mousse, $16.99
• Full Product Range: Regimen, texture, hair solution, collection

Design Essentials has been providing hair care solutions now for over 30 years. Their latest introduction is the African Chebe Collection, whichis a multi-step system that promotes growth by strengthening the hair cuticle, intensely moisturizing, and reducing the breakage of coily and curly hair. The gift set includes all 5 African Chebe Collection items plus a special variety of accessories sourced directly from African artisans. At Design Essentials, the brand believes in the power of community and charity. That's why they are supporting the Chadian women and other African villages by donating proceeds from every bottle sold directly back to their communities, and proudly sourcing ingredients fair trade from African importers.

Additionally, the Chebe collection was also recently used in the latest installment of Black Panther: Wakanda Forever, which makes it even cooler.

• Our Favorite Product: Smoothing Hair Balm, $14.22
• Full Product Range: Beard, hair, face, body

Wellness is a priority, and Scotch Porter has you covered with a grooming line of products that are clean, good for you, and easy to use. The brand is award winning, and offers products to help you look, feel & smell your best, #FromCurlToToe.

• Our Favorite Product: Issa Rae's Wash Day Set, $98
• Full Product Range: The Essentials, Accessories

Co-owned by Issa Rae and Hannah Diop, Sienna Naturals is a vegan hair care line that delivers. Period. Their products are designed to hydrate, moisturize, and define curls, and when it comes to products. There's a bunch of products in their catalog, so definitely check them out.

• Our Favorite Product: BREAD Hair Cream, $28
• Full Product Range: Face washes, moisturizers, serums, mud masks, hair creams, shampoos, oils, conditioners, accessories

Bready Beauty Supply creates the haircare basics for not so basic hair. The brand services good hair products for curl types 3a-4c, and has won 30 + awards and multiple features on various websites and magazines.

• Our Favorite Product: The Rain Hat, $29
• Full Product Range: Rain hats, bucket hats, docker hats, trapper hats, beanies

The concept of Hairbrella is actually very simple. These are innovative and elevated hair coverings to last you from day to night. Whether you are looking for a rain hat, or something to wear at night to bed, Hairbrella has you covered.

• Our Favorite Product: Sweet Hibiscus Curl Defining Gel, $16
• Full Product Range: Cleansers, conditioners, moisturizers, masks, mists, stylers, oils

A natural brand to help you meet your curl goals, Flora & Curl was created by Rose Ovensehei to help everyone to embrace their curls. Their products are hydrating, plant-powered, and full of beautiful aromas which you can check out on their website.

• Our Favorite Product: Custom Dry Shampoo, $30
• Full Product Range: Hair care, skin care, accessories

A hair care brand that puts the planet first, Prose operates with the ethos of using ethically sourced ingredients to give you personalized products for both your hair and skin. Combining natural and synthetic actives to produce powerful results, Prose has a number of very helpful hair care products in their lineup that makes for healthier hair and results. Our favorite is the Custom Dry Shampoo we have above, but we also recommend the Custom Shampoo ($34) and Custom Conditioner ($34) as well.

• Our Favorite Product: LivSoMoisturizing Shampoo, $18.05
• Full Product Range: Shampoo, conditioner, lotion, moisturizing pack

If you suffer from a dry itchy scalp, LivSo is the brand for you. Their products are packed with specialized ingredients formulated to reduce dryness, flaking, and itching. There products are also rich, fresh-smelling lather with hints of lemongrass leaves hair feeling supremely cleansed and moisturized. Livso is a brand that's very much worth your coins and time, so browse through their products!

• Our Favorite Product: Dramatic Definition Gel, $33
• Full Product Range: Tight curls, loose curls, growth supplements, tools, face care, body care

Founded by Gwen Jimmere, Naturalicious was created to help girls embrace their natural. With their clever collection of multi-tasking and non-toxic hair care helps busy beauties rock fabulous hair in a fraction of the time. Servicing a range of products for tight curls loose curls, growth supplements, tools, face care, and body care—Naturalicious is a must for anybody who wants to maintain their curls.

• Our Favorite Product: Reviving Hair Cleanse, $22

Founded by Donnet Bruce, Nubian Oasis provides clean plant-based hair products for every step of your hair care journey. There's something for everybody in here for sure, including the Reviving Hair Cleanse, which features organic aloe leaf juice, organic aloe chamomile flower extracts, and shea oil amongst in ingredients to hydrate and saturate your hair. If you are looking for hydrating hair problems, Nubian Oasis is a brand that will help you take it to the next level.

• Our Favorite Product: Sweet Ginger Rinsing Cleanse, $12.59
• Full Product Range: Hair, face and skin, bundles

Founded by Janell Stephens, Camille Rose is a brand all about providing multi-dimensional layers and options to your hair care platter. Consisting of products made with natural ingredients that are also free of harsh chemicals (one of the reasons why Stephens decided to start the company in the first place), the brand boosts ambassadors along the likes of Victoria Monét, and has received plenty of praise from frequent buyers for their attention to detail and quality

• Our Favorite Product: Multi-Use Softening Leave In Conditioner, $23
• Full Product Range: Hair products, hair accessories, lifestyle products

Melanin Haircare was founded by a pair of sisters, Taffeta and Whitney White close to a decade ago, and has since grown in popularity for the quality within their formulas. With the goal of providing products "for healthy natural hair and scalp care, natural and non-toxic ingredients, as well as high-quality products and unique lifestyle offerings that benefit the community that it serves," one of our favorite items from the band is the Multi-Use Softening Leave In Conditioner because it smells great and makes your hair look and feel amazing. That's the case with all of Melanin Haircare's products though.

• Our Favorite Product: GRO Hair Serum for Thinning Hair, $64
• Full Product Line: Hair, lash, brow, supplement, accessories

If you are looking for a natural brand that is entirely backed by science, than Vegamour is the option for you as it is loaded with products that assist with getting your hair into tip top shape. Described as being "the solution you have been looking for," our favorite product is the Gro Hair Serum we have listed above, but the company carries a wide range including items for your hair, lashes and brows, along with supplements and accessories.

• Our Favorite Product: Mousse Def Texture Foam, $14.98
• Full Product Line: Bundles, Press Play Thermal Styling System, The Classics, Wash & Go Collection, Bee Girl, Doux School Tools

Founded by Maya Smith, a licensed cosmetologist that has worked with thousands of women of all hair textures internationally for almost thirty years, The Doux is an award-winning brand that takes it back to the basics with its multi-functional formulas that give you professional salon quality results. If you need it, you can find it at The Doux—and you won't be disappointed with the results.

• Our Favorite Product: Curls & Potions- Curling Potion Styling Gel- All Natural Flaxseed Gel, $16.58
• Full Product Line: Collections, skin care, hair care, curl softening system, deep conditioners, scalp care, stylers

Founded by in 2007 Michelle Nicole Fontaine-Jones, Curls & Potions is a brand that is especially helpful for those suffering from damaged and dry hair. With products such as the All Natural Flaxseed Gel we listed above, the Chebe Growth Rice Water ($20.99), the Deep Repair Masque ($21.99), and the Blow Out Thermal Defense No. 3 ($32.99), Curls & Potions has helped many individual transform their hair into the greatest shape its ever been in. Whether you are need of a complete transformation or just simple maintenance, Curls & Potions has you covered.

• Our Favorite Product: braidbetterin Chocolate, $45
• Full Product Line: braidbetter bundles, products for edges

Rebundleis the first U.S.-made plant-based hair extension brand, on a mission to provide more comfort and less waste through plant-based braiding hair. Founded byCiara Imani Mayin 2019, Rebundle uses revolutionary technology to dramatically reduce the health and environmental disparities in the hair extensions industry.

• Product Spotlight: Edge Duo ($20.00)
• Take your edges to the next level with this inseparable duo! This unbeatable set is guaranteed to tame & style your edges and flyaways. This duo features laidbetter, Rebundle’s plant-based edge gel infused with aloe vera and banana extract, and the cult-favorite Baby Tress x Rebundle Edge Brush you don't want to be caught without—this 3-in-1 beauty tool pairs perfectly with the edge gel to give you the ultimate polished look.

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