St Louis Blues on the Forbes The Business of Hockey List (2024)

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St Louis Blues on the Forbes The Business of Hockey List (1)

Team Value

1

Enterprise value of team based on current arena deal (unless new arena is pending).

$990MCalculated December 2023

Owner(s)

Tom Stillman

Championships

1

Year Purchased

2012

Price Paid

$180M

Revenue

2

Net of arena revenues used for debt payments.

$184M

Operating Income

3

Earnings before interest, taxes, depreciation and amortization.

$41M

Debt/Value

4

Includes arena debts.

13%

Player Expenses

5

Includes benefits and bonuses.

$75M

Gate Receipts

6

Includes club seats.

$53M

Wins-to-player cost ratio

7

Compares the number of wins per player payroll relative to the rest of the NHL. Playoff wins count twice as much as regular season wins. A score of 120 means that the team achieved 20% more victories per dollar of payroll compared with the league average during the 2020-21 season.

86

Revenue per Fan

8

Local revenues divided by metro population with populations in two-team markets divided in half.

$48

Metro Area Population

2.8M

Media partners

tv: Bally Sports Midwest; radio: 101 ESPN

Revenues and operating income are for the 2022-23 season, including postseason and applicable non-NHL arena revenue (excluding the Seattle Kraken expansion fee) and are net of revenue sharing and arena debt service. All figures are in U.S. dollars based on the average exchange rate during 2022-23 season.

Footnotes

    Revenues and operating income are for the 2022-23 season, including postseason and applicable non-NHL arena revenue (excluding the Seattle Kraken expansion fee) and are net of revenue sharing and arena debt service. All figures are in U.S. dollars based on the average exchange rate during 2022-23 season.

  • 1. Enterprise value of team based on current arena deal (unless new arena is pending).
  • 2. Net of arena revenues used for debt payments.
  • 3. Earnings before interest, taxes, depreciation and amortization.
  • 4. Includes arena debts.
  • 5. Includes benefits and bonuses.
  • 6. Includes club seats.
  • 7. Compares the number of wins per player payroll relative to the rest of the NHL. Playoff wins count twice as much as regular season wins. A score of 120 means that the team achieved 20% more victories per dollar of payroll compared with the league average during the 2020-21 season.
  • 8. Local revenues divided by metro population with populations in two-team markets divided in half.

The Blues announced a major exapnsion of the club's partnership with First Community Credit Union in October. First Community has partnered with the Blues since the 2021-22 season, when the company was the presenting partner of the Blues Youth Hockey program. As part of the expanded agreement, the main entrance to the Enterprise Center is now known as the First Community Entrance. Additionally, the new First Community Terrace inside the venue offers elevated service and options to all ticket holders in the section. First

Community will also be the title sponsor of the Blues Hall of Fame weekend in January 2024, including the annual induction ceremony, VIP reception, and season ticket holder event.

... Read More

Valuation Breakdown

9. Portion of franchise's value attributable to revenue shared among all teams.

10. Portion of franchise's value attributable to its city and market size.

11. Portion of franchise's value attributable to its arena.

12. Portion of franchise's value attributable to its brand.

Value Change

13%

1-YEAR CHANGE

17%

ANNUALIZED CHANGE

13

Current team value compared with latest transaction price.

13. Current team value compared with latest transaction price.

Historical

2023

Revenue2

Net of arena revenues used for debt payments.

$184M

2023

$184M

2022

$180M

2021

$70M

2020

$129M

2019

$171M

2018

$148M

2017

$150M

2016

$129M

2015

$111M

2014

$98M

Operating Income3

Earnings before interest, taxes, depreciation and amortization.

$41M

2023

$41M

2022

$56M

2021

-$52M

2020

-$8.2M

2019

$20M

2018

$10M

2017

$9.2M

2016

$3.2M

2015

-$7.1M

2014

-$6.5M

Player Expenses5

Includes benefits and bonuses.

$75M

2023

$75M

2022

$79M

2021

$70M

2020

$82M

2019

$82M

2018

$79M

2016

$74M

2015

$70M

2014

$64M

Win-to-Player Cost Ratio7

Compares the number of wins per player payroll relative to the rest of the NHL. Playoff wins count twice as much as regular season wins. A score of 120 means that the team achieved 20% more victories per dollar of payroll compared with the league average during the 2020-21 season.

86

2023

86

2022

120

2021

78

2020

109

2019

153

2018

88

2017

116

2016

138

2015

113

2014

115

1. Enterprise value of team based on current arena deal (unless new arena is pending).

2. Net of arena revenues used for debt payments.

3. Earnings before interest, taxes, depreciation and amortization.

5. Includes benefits and bonuses.

7. Compares the number of wins per player payroll relative to the rest of the NHL. Playoff wins count twice as much as regular season wins. A score of 120 means that the team achieved 20% more victories per dollar of payroll compared with the league average during the 2020-21 season.

Venue

St Louis Blues on the Forbes The Business of Hockey List (2)

Enterprise Center

Owner(s)

City of St. Louis

Concessionaire

Levy Restaurants

Year Opened

1994

Average Ticket Price

$70

Seating Capacity

18,100

Cost To Build

$170M

Major Sponsors

Anheuser-Busch InBev

Enterprise Mobility

PepsiCo

PNC Financial Services

Schnuck Markets

Stifel Financial

Toyota Motor

Wells Fargo

World Wide Technology

Key Connections

St Louis Cardinals

Los Angeles Rams
St Louis Cardinals

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Los Angeles Rams

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St. Louis, MO

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St Louis Blues on the Forbes The Business of Hockey List (2024)
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