The full portfolio, including Quiksilver, Billabong, Roxy, RVCA, DC Shoes and Element to join Authentic’s roster of world-renowned superbrands
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, announced today that it has entered into a period of exclusivity and made a binding offer to purchase Boardriders, a global action sports and lifestyle company, from funds managed by Oaktree Capital Management, L.P. (“Oaktree”). Through this acquisition, Authentic would strategically diversify and expand its portfolio with the addition of the most iconic brands in board sports, including Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper and Honolua.
“As an early believer in the global and commercial appeal of action sports, this brings me back to the roots of my early career,” said Jamie Salter, Founder, Chairman and CEO of Authentic. “Along with the great brands and impressive global reach that will come with this acquisition, we see Boardriders’ potential as a thriving online marketplace under Authentic’s ownership. With Boardriders’ proven retail playbook, we also see tremendous opportunities to accelerate the expansion of its shop-in-shops, branded retail stores, wholesale and e-commerce worldwide.”
For more than 50 years, the Boardriders brands have built a lasting legacy by awakening the spirit of freedom, embracing exploration and connecting boardriders around the world. Each brand in the portfolio has captured the hearts and imaginations of consumers by providing a unique platform for professional and amateur athletes to express their creativity and authentically engage with their communities.
Today, Boardriders is a highly diversified global business with operations across continents, including the Americas, Europe, Australia and Asia. The portfolio generates $2.9 billion in retail sales annually through a global multichannel distribution network of 500-plus owned retail stores, 7,000 wholesale accounts and e-commerce in 35 countries. Additionally, the acquisition would include Surf Dive 'n Ski, a leading lifestyle retailer in Australia with a fleet of more than 80 locations and robust e-commerce platform.
“We are proud of our deep connection to the global action sports community, industry-leading brands and world-class teams,” said Arne Arens, CEO of Boardriders. “Under Authentic’s ownership, Boardriders will be uniquely positioned to expand the reach of our iconic brands to millions of consumers, capture market share in our core categories and grow white spaces, including premium athleisure, training and lifestyle.”
The acquisition is subject to the consultation of certain Boardriders employee representatives, the signing of the definitive agreement and certain standard closing conditions and approvals. In the event that all approvals are secured, Authentic’s acquisition of Boardriders would be expected to be finalized in Q3 2023.
BofA Securities and Goldman Sachs are acting as financial advisors and Latham & Watkins LLP is acting as legal advisor to Authentic. Moelis & Company LLC is acting as a financial advisor and Kirkland & Ellis LLP is acting as legal advisor to Boardriders and Oaktree.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate approximately $24.7 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 10,800-plus freestanding stores and shop-in-shops and 379,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Nautica®, Izod®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hervé Léger®, Frye®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Jones New York®, Van Heusen®, Arrow®, Hickey Freeman®, Hart Schaffner Marx® and Thomasville®.
In the event that all approvals are secured, Authentic’s acquisition of Boardriders would be expected to be finalized in Q3 2023. Adding the Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper® and Honolua® brands to the Authentic portfolio is expected to increase its systemwide annual retail sales to more than $27.6 billion and retail footprint to more than 11,100-plus freestanding stores and shop-in-shops globally.
For more information, visitauthentic.com.
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Press Contacts
AUTHENTIC BRANDS GROUP
Haley Steinberg
hsteinberg@authentic.com
814-882-2913
Giana Elenterio
gelenterio@authentic.com
347-228-0180
SITRICK AND COMPANY FOR BOARDRIDERS
Anita-Marie Laurie
anitamarie@sitrick.com
310-663-3036
Brenda Adrian
badrian@sitrick.com
310-291-0974
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